This could mean distributing leads by geographic territory, by deal size, or by products or services. This helps marketers streamline leads for sales, eliminating the need to comb through leads and guess which ones are right for sales. The best content strategy for B2B lead generation is to give your audience opportunities to take action and improve their own businesses. For example you can offer blog posts, e-books, or webinars on how they can enhance their tactics and find greater success by using a product like yours. By using your data to find the right prospects and giving them helpful advice, you’ll position your brand to consistently add value to the businesses of your ideal leads. Make your email content more engaging with personalized suggestions for improvement. Gauge interest and customer satisfaction by gathering feedback. Sync your store data and connect other tools to unlock more automation features. Design personalized journeys using conditional logic and branching poi